Most print shops post once, go silent for three weeks, post again. SocialMagic generates a full month of branded posts and matching images for LinkedIn, Facebook, Instagram, and X β then auto-publishes them on schedule. You don't write. You don't schedule. You don't think about it.
Yes β when it's generic AI. SocialMagic is trained on the print industry and your specific shop. Here's the difference, side by side.
The same content can't just be cross-posted everywhere. SocialMagic generates platform-native posts β different lengths, hooks, hashtag strategies, and image ratios for each network.
Long-form B2B posts with hooks, case studies, and industry insights. Optimized for decision-makers and procurement teams.
Community-tone posts with broader appeal. Behind-the-press content, customer spotlights, local events.
Visual-first posts with strong square or vertical images. Print samples, process shots, finished products.
Punchy, short-form posts with sharp hooks. Industry takes, quick wins, links to longer content.
SocialMagic doesn't generate posts on demand β it generates a calendar. Here's what a typical month looks like for a print shop on the Pro plan.
SocialMagic varies the mix so your feed doesn't become repetitive. Each type plays a different role in your funnel.
Shop floor moments β new equipment, runs in progress, the people who run the press.
Recent jobs with the specs and results. Builds credibility and shows capability range.
Print trends, response data, what's working in B2B mail. Positions your shop as a partner, not a vendor.
Seasonal pricing, capacity-driven offers, or product launches. Sparingly used so they actually convert.
Industry events, holidays your customers care about, local moments. Keeps your feed human.
SocialMagic runs on its own β but you can intervene any time. Edit a post before it publishes. Reject a draft and regenerate. Pause publishing for a week. Override the schedule entirely.
Most customers review the first two weeks, then flip on full auto-publish once they trust the output. After that, it just runs.
SocialMagic is available three ways. If you also want lead capture, content tools, and the rest of the platform, Pro is the smart move β it's cheaper than Pipeline plus the add-on.
If your question isn't here, call us at (314) 970-3496 or email info@pryntbase.com.
Yes β but it takes a setup pass. During onboarding, we capture your shop's voice from your existing emails, site copy, sales materials, and a brief voice questionnaire. SocialMagic then generates draft posts that match that tone.
For the first two weeks, we recommend reviewing every post before publish. You can edit a phrase here and there, or reject a post entirely with a quick note ("too corporate" or "not how we'd say it"). The system learns from those edits. By week three, most customers flip on full auto-publish.
SocialMagic pairs each post with either a real photo from StockMagic's 12,400+ print-industry image library or an AI-generated image based on the post's subject. Photos are categorized by print product, process, industry, and finish β so a post about wide-format banners gets paired with an actual wide-format banner image, not a generic stock photo.
You can also upload your own photos (shop floor, finished jobs, your team) for SocialMagic to draw from β and most customers do this within the first month.
Default cadence is 4-6 posts per platform per week, varied by content type and platform. LinkedIn gets 2-3 weekday posts; Instagram gets daily visual posts; Facebook gets 3-4 weekly community-tone posts; X gets short-form posts daily.
You can adjust frequency up or down per platform. Some shops want more aggressive LinkedIn presence; others want lighter Instagram. The cadence is configurable from day one.
If a post slips through that you don't love, you can delete it from your social account directly (we won't republish it). In your Pryntbase queue, you can flag the post type or topic as "don't post like this again" and the system adjusts.
If you're worried about this happening, keep the approval queue on. Nothing publishes without your nod. The tradeoff is a few minutes of weekly review β most owners find it's a fair price for control.
Yes. Use SocialLite (included in Create and Pro) for one-off posts. Drop in a holiday greeting, a shop announcement, a personal note from the owner. SocialMagic and SocialLite coexist on the same calendar β your manual posts fit alongside the automated ones.
LinkedIn, Facebook (pages), Instagram (business accounts), and X (Twitter). We're evaluating TikTok and YouTube Shorts for late 2026 β let us know if either matters to your shop and we'll prioritize accordingly.
About 15-20 minutes for the voice and product setup, then another 5-10 minutes to connect your social accounts via OAuth. First batch of posts is generated within the first hour. First auto-publish goes live within 24 hours (assuming you've approved the queue).
SocialMagic is autonomous β it generates a full month of content and auto-publishes on a schedule. SocialLite is manual β you write a prompt, it generates one post, you publish when you want. SocialMagic runs the calendar; SocialLite handles the one-offs.
SocialLite is included with Create and Pro at no extra cost. SocialMagic is the premium engine.
Yes β standalone is $199/month. If you only want autonomous social and don't need leads, content tools, or images, the standalone option exists. Most customers eventually upgrade to Pro because $349 gets you the full platform for only $150 more than standalone social. But the choice is yours.
Start a free trial. See your first month of generated posts, your scheduled queue, and your voice captured β before you decide whether it's worth keeping it running.