Print Marketing Blog

What Are The Top Direct Mail Search Terms? September 27, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments If you’re reading this, you’re likely looking to generate more visibility online for your print company in general while also bringing in new direct mail business. Since direct mail marketing continues to be one [...]

How is AI Affecting the Print Industry? September 13, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments The print industry, like many sectors, is not impervious to the transformative effects of Artificial Intelligence (AI). From design creation to prepress operations, from the standard printing process to sales strategies, AI is reshaping the [...]

Have You Migrated from UA to GA4? There’s Still Time August 22, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments Google announced, and launched, back in 2020 that a new version of Google Analytics, GA4, and that Universal Analytics would officially sunset and stop processing data in July 2023. There was a [...]

How to Sell More Quad-Fold Brochures August 10, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments “How can I sell more Quad-Fold Brochures?” or a question like it gets asked to us by print companies all of the time. Since you’re a print service provider yourself we know that in the industry [...]

How To Connect Google Search Console to Google Analytics 4 July 27, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments Google Analytics 4 is about to be fully rolled out replacing Universal Analytics and with that, comes some learning curves when it comes to setting up your GA4 property. One thing you’ll [...]

How to Attract Employees to Your Print Shop & Hire Them July 13, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments Literally every print company we speak to is having trouble finding new employees, hiring good employees and retaining employees at their business. And to be fair this isn’t just a print [...]

How Do Marketing Agencies Choose a Print Company to Work With? June 20, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments At Pryntbase we know a thing or two about marketing, we employ marketers and talk with them every day. And a question that we’ve had from many different people is “How [...]

The Ultimate Sales Process for Print Companies June 6, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments In our experience working with hundreds of print companies we’ve found that very few of them actually have a sales process. To be fair most don’t actually have a documented sales process, but most of [...]

Should Print Companies Use Google Ads May 18, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments Print companies have mainly relied on traditional marketing methods like direct mail, trade shows, and word-of-mouth referrals to attract new business. However, over the last handful of years, more and more print companies are turning to [...]

How to Sell More Packaging May 4, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments Every print service provider that sells packaging wants to sell more of it. Are we right? First let’s talk about it for a second. Packaging plays a crucial role in the success of a brand. It not [...]