Print Marketing

What’s The Best Marketing Channel for Print Companies? November 22, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments When it comes to marketing for your print company, there are a ton of options as to which channels you can use. You can find a lot of resources out there that claim one [...]

Print Sales Strategy November 9, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments Over the years it’s felt like every print company that we talk to doesn’t have a sales strategy for their print business. Don’t get us wrong, they say they do, and “kind of” do, but if we’re being totally [...]

How To Sell More Business Cards October 20, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments "How Can I Sell More Business Cards?" If you’re here reading this article, you’re likely trying to figure out new ways to sell more business cards (and this is exactly why we wrote the article). We [...]

How Much Should I Mark Up Print? – Print Pricing Strategy October 6, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments A question we hear from both new print companies as well as printers who’ve been around for a while is “How much should I mark my print up?”. This print pricing [...]

What Are The Top Direct Mail Search Terms? September 27, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments If you’re reading this, you’re likely looking to generate more visibility online for your print company in general while also bringing in new direct mail business. Since direct mail marketing continues to be one [...]

How is AI Affecting the Print Industry? September 13, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments The print industry, like many sectors, is not impervious to the transformative effects of Artificial Intelligence (AI). From design creation to prepress operations, from the standard printing process to sales strategies, AI is reshaping the [...]

Have You Migrated from UA to GA4? There’s Still Time August 22, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments Google announced, and launched, back in 2020 that a new version of Google Analytics, GA4, and that Universal Analytics would officially sunset and stop processing data in July 2023. There was a [...]

How to Sell More Quad-Fold Brochures August 10, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments “How can I sell more Quad-Fold Brochures?” or a question like it gets asked to us by print companies all of the time. Since you’re a print service provider yourself we know that in the industry [...]

How To Connect Google Search Console to Google Analytics 4 July 27, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments Google Analytics 4 is about to be fully rolled out replacing Universal Analytics and with that, comes some learning curves when it comes to setting up your GA4 property. One thing you’ll [...]

How to Attract Employees to Your Print Shop & Hire Them July 13, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments Literally every print company we speak to is having trouble finding new employees, hiring good employees and retaining employees at their business. And to be fair this isn’t just a print [...]