Print Marketing

Print Company Landing Pages – How They Help Your Marketing January 17, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments If you’re reading this, it’s probably because you’ve seen landing pages before or heard of them and know you should incorporate them into your marketing mix. The main purpose of most landing [...]

How to Create a Marketing Plan for a Printing Company January 1, 2023 Posted by: John Bracamontes Category: Print Marketing , No Comments There are a number of resources out there on creating a marketing plan and developing a marketing strategy, few of those resources show how to create a marketing plan for a printing [...]

Booklets vs Catalogs – What’s The Difference? December 21, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments Whether you’re about to create and send out a direct mail campaign, or looking for new print marketing materials to display and share with those that come into your businesses, you’re probably considering printing either [...]

Large Format Printing vs Wide Format Printing vs Grand Format December 9, 2022 Posted by: John Bracamontes Category: Print Marketing , No Comments A question we get often from marketers, designers and even print companies is “What really is the difference between large format, wide format and grand format printing?”. And it’s one of those [...]

How Printers Can Sell More Wall Graphics & Decals November 23, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments If you’re reading this, it’s likely that you’ve found it hard to sell wall graphics and wall decals. Wall graphics may not be a “hot” product that customers are consistently looking to have [...]

How Much Revenue Does A Print Company Make in A Year? November 9, 2022 Posted by: John Bracamontes Category: Print Marketing , No Comments This is the big question, “How Much Sales Should A Print Company Make in a Year?”. And of course it’s different for everyone. Whatever your print company does in revenue per [...]

Scratch and Sniff Marketing – A Look at Scent Marketing November 4, 2022 Posted by: John Bracamontes Category: Print Marketing , No Comments ”Scented Printing + An Interview with Scentisphere Almost all of us have heard of, seen or even interacted with something that is scratch n sniff at one point or another. But the [...]

Robotic Shelf Management, Robotic Inventory Management, Shelf Strip Printing & Label Scanning October 30, 2022 Posted by: John Bracamontes Category: Print Marketing , No Comments While we aren't print service providers ourselves, we do want to make sure we put out content on innovation within the print industry and one of those spaces is Robotic [...]

What Are the Most Searched Printing Industry Keywords? October 17, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments When customers search for print companies online, there is a mix of general and product/service specific keywords.The more specific keywords may have lower search volume but higher commercial intent while the general keywords have [...]

How Do I Connect Google Ads to GA4 / Google Analytics 4? October 6, 2022 Posted by: John Bracamontes Category: Print Marketing , No Comments Great question, because with the full rollout of GA4 or Google Analytics 4 being out and the official word on not using UA as of next summer you’ll need to [...]