How To Come Up With Blog Post Ideas for Your Print Website & Write Them Fast!

If you’re reading this, you probably already know you should start writing blog posts for your print company but for many print company owners and marketers it’s either you don’t have a lot of time to do that or you don’t know where to start. A common mistake we see print companies make which costs them a lot of time and frustration is attempting to write a blog post without doing any research prior to determining what to actually write about.

Most people aren’t creative writers unfortunately and simply sitting down at your computer thinking the words for a post will just come flowing out is likely to not be what happens.

So what can you do to make the writing easier and the research efficient?

Here we share some of the easiest ways to find good blog post topics that are both easy to write on and have high SEO potential.

Where to Find Blog Post Ideas for Printers

Let us start by saying if you are a creative genius or you already have 100 ideas for blog posts then all you really need to do is vet your ideas online by seeing if they have demand, meaning that prospects are searching for what it is you’re writing about. But if you’re like the majority of us (even if you are really smart) blog ideas aren’t at the top of your priority list, so getting to good blog post ideas quickly is important.

We’ve put together a list of the best places to check out for blog post ideas.

• Ask your sales team for questions customers are asking
• Read the FAQ’s of comparable print companies
• Pull questions you can answer from articles in print publications like Piworld.com
• Do keyword research (we’ll go deeper on this shortly)

You’ll notice a pattern with our first 3 bullets is that they are focused on answering questions. The reason for this is that it’s the best way to get your blog posts found online and ranked in the search engines, plus they are useful to prospects because the posts are actually answering questions people are asking.

Good blog post topics are things like…

“How much do custom brochures cost?”

“Can I get a diagonal banner printed?”

“Are companies still using branded folders?”

Keyword Research

The reason that you should do keyword research is to determine if people are looking for a particular product or service and confirm what words they use when searching for them.

You can do this by using the Google Ads Keyword Planner or a free tool such as Neil Patels Ubersuggest.

Unfortunately we can’t go into all of the steps to do keyword research here because it’s a topic in and of itself, but we do have a keyword research course for people who sign up with us here at Pryntbase (which is free to join by the way).

But you can also do some Googling on Keyword Research to help you get started.

The last to all of this is to actually Google on your own the blog topic that you plan on writing on to see what other people have written on about that same topic. It will give you direction and ideas making the writing easier and if you combine ideas from multiple blog posts then you’ll be better positioned to outrank those other articles that currently show up.

Other Print Focused Blog Post Ideas

We also know that you know a lot about print. So one of the best places to get ideas for print related blog posts are from your head. But again what should you write and how should you write it become the question.

Here is a list of blog post types that if you add in your expertise make the writing much easier.

Question & Answer Blogs

Literally what the name says. People have questions, you give them answers.

Case Studies

Sharing results your customers have achieved is the perfect post content to get more leads.

List Blogs or “Listicles”

Lists of “things” are one of the most popular blog post types because they share so many different ideas or considerations in one post.

“How-to” or Tutorial Blogs Posts

Sharing with your customers how to do something will keep them reading and coming back for more.

Interviews Posts

Interview your employees, partners, customers, etc. This will create engagement for your business online.

Trend or Prediction Blog Posts

Give your readers an outlook on things to come in the print industry. This will make you look very authoritative as well.

Are You Ready to get more Print Leads and Sales?