Have a question?
Message sent Close

If you’re reading this, you’re likely looking to generate more visibility online for your print company in general while also bringing in new direct mail business. Since direct mail marketing continues to be one of the top print marketing tools businesses are using, it’s important to constantly bring in new customers looking for direct mail services.

There are a couple of ways to get in front of those potential customers which we share later in this article, but first, it’s important to know what are the keywords/search terms that your potential customers are searching for when looking for direct mail printing & marketing services. Since we know your time is limited, we’ve put together the top searched direct mail keywords.


Top Direct Mail Keywords

When looking at terms relevant to direct mail, it’s important to note that oftentimes, direct mail and mailing keywords produce similar results which is why in the list below, we’ve included both direct mail and mailing terms. 

The top 10 most searched terms related to direct mail are…

  • Direct Mail Marketing
  • Direct Mail Printing
  • Direct Mail Services 
  • Direct Mail
  • Direct Mail Advertising
  • Eddm USPS
  • Every Door Direct Mail
  • Direct Mail Postcards
  • Postcard Mailing
  • Mailing Companies


How To Use These Top Direct Mail Search Terms

As we stated earlier, there are a couple of ways you can use these keywords in your digital marketing efforts to get in front of potential customers. 


The first way to get in front of direct mail customers is by way of SEO, or search engine optimization which is the process of including specific keywords/terms on your website with the hope of your website showing up in the search results for those keywords. 

If you want to show up for direct mail marketing/services, you’ll want to include some of these top search terms on the direct mail page on your website. If you don’t have a page specific to direct mail, we recommend creating one because it will increase the chance of you showing up for those terms. 

At least one of these direct mail keywords should be in the title tag and H1 of your page and other keywords can live throughout the page in the body copy.


Another way to use these keywords to drive direct mail businesses is by using Pay Per Click (PPC), also known as Paid Search. This is the process of bidding on specific keywords using Google Ads, creating ads promoting your products or services, and hopefully showing up at the top of the search results for those keywords. 

Similar to SEO, you’ll want a web page or landing specifically for direct mail that is used in the ad. You’ll want to bid on some, if not all, of the top terms we shared above to get in front of those customers. 

We know we shared a lot here on how you can use these keywords so if you need more help, our courses and templates walk you through step by step, how to do this!