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Print companies have mainly relied on traditional marketing methods like direct mail, trade shows, and word-of-mouth referrals to attract new business. However, over the last handful of years, more and more print companies are turning to digital marketing channels like Google Ads to reach potential customers. But, the truth is that there are quite a few print companies who’ve tried Google Ads and felt like they got nothing in return. The problem is that Google Ads for Print Companies can’t really be run by those who don’t know what they are doing or you will definitely not get the return you’re looking for.

In this article, we will explore the benefits and drawbacks of using Google Ads for print companies and answer the question, “Should print companies use Google Ads?”


What Are the Benefits of Using Google Ads for Print Companies?

Google Ads Benefit #1 – Increased Visibility

One of the biggest benefits of using Google Ads is that it allows print companies to increase their visibility online and reach a wider audience. With Google Ads, print companies can target specific keywords related to their business, products & services and display their ads to customers within the Google search engine who are actively searching for those keywords, print products and print services.

This means that print companies can reach potential customers who may not have been aware of their business otherwise. By appearing at the top of search engines, print companies can also establish themselves as an authority in their market and increase their brand recognition.


Google Ads Benefit #2 – Cost-Effective Ad Channel

Another advantage of using Google Ads is that it can be a cost-effective way to advertise your print company. Unlike traditional marketing methods like television, radio or billboards, Google Ads allows print companies to set a budget for their campaigns and only pay when someone clicks on their ad.

Additionally, print companies can set bid limits on campaigns, ad groups and keywords to ensure they are competitive but not overpay. This means that print companies can control their advertising costs and ensure that their campaigns are generating a positive return on investment.


Google Ads Benefit #3 – Highly Targeted Advertising

Google Ads also allows print companies to target their advertising to specific audiences. With tools like demographic targeting and geographic targeting, print companies can ensure that their ads are only displayed to users who fit their ideal customer profile.

This is primarily reserved for Google Display ads (those banner ads you see on other websites). While we don’t necessarily recommend doing this unless you are retargeting those who’ve visited your website, with the right amount of focus, trial and error display ads on the Google Display Network can generate high brand awareness, recall and more print leads & sales.


Google Ads Benefit #4 – Measurable Results

Another advantage of using Google Ads is that it provides measurable results. With tools like events, goals, conversion tracking and analytics, print companies can track the performance of their campaigns and make data-driven decisions to optimize their advertising strategy.

By monitoring metrics like click-through rates, conversion rates, cost per click, and cost per conversion, print companies can adjust their campaigns in real-time and ensure that they are getting the most out of their advertising budget.


Drawbacks of Using Google Ads for Print Companies

The only real challenge of using Google Ads is that it can have a steep learning curve. While the platform itself is relatively easy to use, understanding how to optimize campaigns for maximum performance can be a complex process because of how many variables are involved.

Print companies may need to invest time and resources into learning how to use the platform effectively, including how to create compelling ad copy, target the right keywords, and track their campaign performance.

To be good at Google Ads as a print company you’d need to…

  • Have a strong overall market strategy
  • Know what your customers are searching for
  • Know all of the options available in Google Ads
  • Employ keyword match types
  • Employ negative keywords
  • Know how to create landing pages that convert
  • Know how to set up conversions & tracking

This is why most print companies can’t do this on their own unfortunately.


To ultimately answer the question though, “Should Print Companies Use Google Ads?”, the answer is a resounding yes. Doing it right will deliver more visibility, more traffic, more leads and more sales guaranteed.