How to Sell More Packaging
Every print service provider that sells packaging wants to sell more of it. Are we right?
First let’s talk about it for a second. Packaging plays a crucial role in the success of a brand. It not only protects the product but also serves as a marketing tool to attract customers. In the world of e-commerce, where customers cannot physically touch or see the product before purchase, packaging becomes even more critical because it’s a part of the middle of the customer experience.
In this article, we discuss strategies that print companies can use to sell more packaging to brands.
Steps to Sell More Packaging
- Understand Your Customer’s Packaging Needs
- Offer Customized Packaging Solutions
- Showcase Your Packaging Expertise
- Offer Different Packaging Options
- Provide the Best Customer Service
- Have Highly Competitive Pricing
- Utilize Technology to Your Advantage
Understand Your Customer’s Packaging Needs
To sell more packaging to brands, print companies need to understand the customer’s Packaging needs. Brands have specific requirements for their packaging, and it is crucial to identify them to provide a customized solution. Some brands may require eco-friendly packaging, while others may want packaging that stands out on the shelf (really all of them should want this), some need flexible packaging, while others need packaging that conforms to some other funtion. By understanding the customer’s needs, print companies can offer the best solution and stand out from their competitors.
Offer Customized Packaging Solutions
Print companies that offer customized packaging solutions will generate more packaging sales without question. Brands are always looking for ways that can differentiate their product from their competitors. Customized packaging offers the perfect opportunity to do so. Print companies can offer customized packaging solutions in terms of design, size, material, and printing techniques. By providing customized solutions like this, print companies add value to the brand which can lead to a long-term relationship and follow up packaging orders.
Showcase Your Packaging Expertise
Print companies that showcase their expertise in the packaging industry have a better chance of selling more packaging to brands. In short this is basic exposure and trust building by showing what you can do.
Additionally brands are always looking for experts in the field who can guide them on the latest trends, materials, and printing techniques. Print companies can showcase their expertise by creating case studies, blog posts, and social media content that highlight their knowledge and experience in the packaging industry. By doing so, print companies position themselves as thought leaders in the industry and build trust with their customers.
Offer Different Packaging Options
Print companies that offer a range of packaging options have a higher chance of selling more packaging to brands. Brands have different packaging requirements depending on the product, target market, and budget. By offering a range of packaging options, print companies can cater to a wide range of customers and increase their chances of selling more packaging. Print companies can offer different packaging options in terms of material, size, design, and printing techniques.
Similar to custom packaging, but different in that the more extensive your capabilities are in terms of being able to manufacture different types of packaging the more customers you are able to serve and grow your sales.
Provide Unmatched Customer Service
This is fairly basic, but the truth is that print businesses that provide excellent customer service have a better chance of selling more packaging to brands over time. Brands value a print partner who is responsive, reliable, and easy to work with. Print companies can provide excellent customer service by responding promptly to customer queries, delivering on time, and being transparent about pricing and other details. By providing excellent customer service, print companies can build a loyal customer base and generate repeat business.
Ensure You Have Competitive Pricing
Again, pretty simple, but print companies that are competitive on pricing have a better chance of selling more packaging to brands. While price should not be the only factor considered, it is still an important consideration for brands. Print companies can offer competitive pricing by optimizing their processes, reducing waste, and negotiating better prices from suppliers. By being competitive on pricing, print companies can attract more customers and generate more business.
Additionally competitive pricing doesn’t always mean the cost has to be low. It could be that you have a premium product or service with a higher price attached to it that sets you apart from the competition. This too is a competitive pricing model that can make you more attractive to brands and businesses.
Print companies that embrace technology have a better chance of selling more packaging to brands. Technology has revolutionized the packaging industry, and brands are constantly looking for innovative packaging solutions that incorporate the latest technology, capabilities and trends. Print companies can embrace technology by investing in state-of-the-art printing equipment, software, and automation tools. By doing so, print companies can offer cutting-edge packaging solutions that meet the evolving needs of their customers.
As a print service provider you are fully aware of this and the continued investment is a must to stay competitive in the marketplace.
While some of these tips are overlapping across all aspects of growing print sales, following all of these are guaranteed to sell more packaging at your company. One thing we’ve created to help print companies sell more packaging is a wide range of over 200 courses on marketing your print company online here.