How To Sell More Business Cards
“How Can I Sell More Business Cards?”
If you’re here reading this article, you’re likely trying to figure out new ways to sell more business cards (and this is exactly why we wrote the article). We get that business cards don’t have the highest margin or produce the biggest revenue volume, but that doesn’t mean they don’t present an opportunity for your business. So stick with us here because we want to not only share with you how to sell more business cards, but why you should as well.
There are companies out there looking simply for custom business cards and may want to work with a print business like yours. So if you work with them on their business cards, you can upsell them in the future on additional print work.
But to help you get in front of those potential new customers, we’re sharing some ways you can sell more business cards now.
Best Marketing Channels to Use to Sell Business Cards
As you know, there are a ton of different ways to market your products and services and the first place people look when they have a need is online. Below are some of the best digital marketing channels you can use to sell more business cards.
This may be a channel you haven’t thought of to help you sell more business cards because it’s not as straightforward as some of the other channels. Search Engine Optimization, or SEO, is when you optimize your website by including specific keywords on your webpages in hopes of those pages ranking high up in Google Search Results.
For business cards, you’ll want to be sure that you have a page on your site dedicated solely to business cards and optimize that page by including business card related keywords. Some keywords you can include are:
- Custom Business Cards
- Business Card Printing
- Business Cards
Your customers are on social media so it only makes sense to promote your business there. To gain new business card business, create social posts about your business card capabilities including photos of work you’ve done with the link to your business card web page where they can go and learn more and potentially reach out to you.
Blog posts are another great way to rank in the search engines for business card related terms. You can write content on business card related topics such as “How Much Do Business Cards Cost?”, “Do Business Cards Work?”, “Business Card Design Tips”, etc. When writing those posts, be sure that they provide actual value to customers as well as include a link back to your business card page.
One of the simplest ways to sell more business cards is to send out emails promoting them to your current customers and prospects. These emails could offer an exclusive promotion or discount to only those on your email list to encourage them to buy or it could be as easy as sending out an email saying “Did you know we also create custom business cards?” and showcase some examples of work you’ve done to draw interest. As always, be sure to include a link to your website so recipients can visit your site to learn more, contact you or even purchase.
Ideas on Ways To Close More Business Card Deals
We’ve shared some of the best channels you can use to promote business cards and hopefully sell more but there are a few ideas on how you can close more deals that we also wanted to share.
Have a Sales Follow Up System
The key to closing deals is to have a system in place to follow up with leads that come through. The more you promote business cards, the more quote requests or contact form submissions you’ll see and you don’t want to leave those unanswered. Make sure someone on your team is reaching out to anyone interested as quickly as possible.
Create a Compelling Offer or Giveaway
Something we see print companies often do is giveaway a certain number, 500 for example, of free business cards when they get a large quantity of something else printed. If you can swing it, this is a great way to get someone in the door with other printed products and give them business cards. When they need to get more printed, you’ll be the printer they’re coming to.
If you take advantage of any combination of what we’ve shared here, you’ll see those business card inquiries and even sales, roll in!