Why Print Companies Are Switching to SaaS Marketing

The print industry is undergoing a giant pivot. Print service providers (PSPs) that once relied on cold calls, tradeshows, and manual outreach now face an entirely new reality, buyers expect digital engagement, instant quotes, and personalized marketing touchpoints. To meet these demands, more print companies are turning to Marketing SaaS platforms that bring automation, analytics, and CRM intelligence into one connected system.

For many PSPs, this shift represents more than just an upgrade. It’s a transformation from reactive marketing to a scalable, data-driven growth model. Platforms like HubSpot and Zoho have set the standard, but solutions like Pryntbase, built specifically for print companies, are helping printers finally market the way they produce: efficiently, consistently, and at scale.

 

The Breaking Point of Traditional Marketing for Printers

For years, print companies managed marketing through spreadsheets, email lists, and disconnected CRMs. While these tools worked when sales were driven by local relationships, they can’t support growth in a digital-first buying environment.

Common pain points include…

• Manual data entry and lead tracking that waste time
• Disjointed customer information spread across multiple systems
• Inconsistent follow-up and limited visibility into campaign ROI
• Missed opportunities due to lack of automation or analytics

Without automation, marketing becomes reactive rather than strategic. Every follow-up email, campaign update, and quote request adds pressure to already lean marketing teams.

Printers that automate lead nurturing see up to 50% more qualified leads and 30% shorter sales cycles, according to industry research on marketing automation effectiveness.

 

What Is Marketing SaaS and Why It Fits the Print Industry

Marketing SaaS (Software as a Service) refers to cloud-based software that automates and manages marketing workflows without the need for complex installations or IT management.

For printers, that means…

• Managing campaigns from anywhere
• Syncing data directly with estimating and MIS systems
• Automating email workflows and quote follow-ups
• Tracking every lead, from inquiry to closed job

Unlike legacy marketing tools, SaaS platforms scale with your business. Whether you’re a two-person shop or a multi-location PSP, you can add users, customize automations, and integrate with CRMs, eCommerce stores, or print MIS tools seamlessly.

 

The Features Print Companies Value Most

1. Automated Email Campaigns and Workflows
   Instead of sending one-off blasts, PSPs can use pre-built workflows that automatically nurture leads with educational content, service offers, or reorder reminders.
2. CRM Integration and Lead Management
   A unified CRM lets sales and marketing work together, giving visibility into every customer touchpoint. This eliminates data silos and ensures better lead conversion tracking.
3. Campaign Analytics and ROI Tracking
   Every email, ad, or social campaign can be measured in real time. Printers can finally see what drives actual quote requests and revenue instead of guessing.
4. Multi-Channel Marketing Automation
   Print buyers aren’t only on email. Marketing SaaS connects social media, ads, and landing pages into one unified dashboard, making it easier to stay visible across all channels.

 

Why Pryntbase Is Built Differently (shameless plug)

While tools like HubSpot and Zoho are excellent generalist platforms, Pryntbase is purpose-built for print. It understands how PSPs operate, from estimating and quoting to job approval and delivery, so its automation workflows are tailored to the print lifecycle.

Pryntbase advantages include…

• Pre-built automation templates for printers (like vertical specific nurtures)
• Quick AI-Powered lead research (to arm sales teams with easy to access data)
• Autopublishing Content (to drive consistent lead generating visibility)
• Blog & Email Creation Tailored to Target Industries (personalization that gets results)
• Fast & Easy SEO Tools (to eliminate drowning in unused features or complexity)

With Pryntbase, print companies can automate repetitive marketing tasks without needing a full-time marketing team, freeing up time to focus on production and customer relationships.

 

The Business Case for Marketing Automation in Print

Marketing SaaS isn’t just about convenience, it’s about growth and profitability. By centralizing all marketing operations into one cloud-based platform, PSPs gain clarity, consistency, and control over their sales pipelines.

Key benefits include…

• 40 to 60% faster lead response time
• 25% more marketing-qualified leads per month
• Better forecasting accuracy and sales reporting
• Increased repeat business through automated retention campaigns

When you can measure what’s working and scale what’s successful, every marketing dollar stretches further.

 

Future-Ready Printers Run on SaaS

The print companies that are thriving today are the ones that see marketing automation not as a luxury, but as a necessity. SaaS platforms like Pryntbase are giving PSPs the ability to compete on more than just price, they compete on precision, personalization, and speed.

Marketing SaaS has officially become the new backbone of modern print marketing. The question isn’t if your company should adopt it, but when.