How To Target the Healthcare Industry Online Using LinkedIn
As a printing company, your goal is to reach your customers in as many ways as possible. If you’re wanting to bring in more business within the healthcare sector LinkedIn is the ideal platform for targeted outreach. LinkedIn provides a number of options on ways to target specific industries which we are sharing here.
LinkedIn Groups
LinkedIn groups present a straightforward and cost-effective method to connect with healthcare professionals across various specialties. These groups allow for direct engagement and networking with decision-makers and influencers in the healthcare industry. By consistently sharing valuable content tailored to the challenges faced by healthcare professionals, such as effective print solutions for medical offices or innovative marketing collateral for healthcare events, we can position ourselves as a reliable print partner.
Examples of active healthcare groups on LinkedIn include:
- Healthcare Executive Network
- Healthcare Industries Professionals Group
- Healthcare Operations Network
Joining and participating in these groups not only facilitates brand visibility but also enables us to establish thought leadership by addressing industry-specific pain points.
LinkedIn Ads
In addition to organic outreach through groups, running ads on LinkedIn offers a strategic approach to targeting healthcare professionals. LinkedIn provides various ad formats such as Lead Gen Forms, Sponsored Content, and Carousel Ads and other ad types, each tailored to different marketing objectives. However, the real strength lies in the detailed targeting options available.
For targeting healthcare professionals, LinkedIn allows precise criteria such as job title (e.g., physician, nurse practitioner), industry (e.g., hospital & healthcare), company size (e.g., large hospitals or small clinics), and more. This granularity ensures that our ads are seen by the right audience, thereby maximizing the effectiveness of our marketing budget.
By leveraging LinkedIn’s robust platform through groups and targeted ads, your print company can effectively engage with healthcare professionals, build meaningful relationships, and ultimately drive business growth within this lucrative industry segment.