How to Sell More Window Graphics
Window graphics offer a powerful way for businesses to increase their brand visibility, attract more customers, and communicate promotional messages effectively. As a print company, you already know the value that window graphics can bring to your clients. However, the challenge lies not in convincing businesses to use window graphics but in getting them to buy these products from you rather than your competitors. And in some cases businesses don’t even know you sell them.
This blog isn’t about how your clients can sell more products using window graphics, instead, it’s about how you, as a print service provider, can boost your sales of window graphics by getting found online and encouraging more customers to purchase them from you.
By strategically positioning your business online, leveraging advertising channels, and using targeted email marketing, you can significantly increase your sales of window graphics.
Create a Page on Your Website Specifically for Window Graphics
One of the most effective ways to sell more window graphics is to create a dedicated page on your website that highlights this product. This page should serve as a comprehensive resource for your potential customers, showcasing what you offer and what they can expect in terms of quality, production time, and costs.
By having a specific landing page, you make it easier for visitors to find exactly what they’re looking for, reducing the chances of them leaving your site out of frustration or confusion. The dedicated page should include detailed descriptions of the types of window graphics you offer, whether they’re for retail storefronts, office interiors, or event promotions.
Additionally, this page is where you can showcase your expertise, including any unique services or guarantees you offer that set you apart from competitors.
Optimize the Page for SEO
To ensure your dedicated window graphics page attracts the right traffic, it must be optimized for search engines. Use relevant keywords such as “custom window graphics,” “retail window graphics,” and “window decals” throughout the content. This optimization will help improve your search engine rankings, making it easier for potential customers to find you when they search for these terms.
Optimize the Page for Conversion
Beyond just getting visitors to your page, you need to ensure that the page is designed to convert those visitors into leads. This involves a Conversion Rate Optimization (CRO) process that includes clear calls to action (CTAs), such as “Request a Quote” or “Contact Us,” prominently displayed on the page. Make the path from browsing to inquiry as simple and intuitive as possible.
Have Images of Window Graphics on the Page
Visuals play a crucial role in convincing potential customers that you can deliver what they need. Ensure that your window graphics page is rich with high-quality images showcasing your past projects. These images not only serve as proof of your capabilities but also provide inspiration to clients who may be uncertain about what they want.
Run Ads Promoting that You Sell Window Graphics
Advertising is an easy way to get your window graphics in front of the right audience quickly. While there are numerous platforms available, two of the most effective for promoting window graphics are Google Ads and LinkedIn. Both platforms allow you to target specific audiences who are either actively searching for window graphics or belong to industries that commonly use these products.
Run Google Ads to Promote Your Window Graphics
A well-targeted Google Ads campaign can drive qualified traffic to your window graphics page. By bidding on relevant keywords such as “custom window graphics” or “storefront window decals,” you can ensure your ads appear when potential customers are searching for these products. Direct these prospects to your dedicated window graphics page to maximize conversion opportunities.
Run LinkedIn Ads Promoting Window Graphics
LinkedIn Ads allow you to target specific industries and job titles, making it an ideal platform for promoting window graphics to a professional audience. For example, you could create a campaign targeting retail store managers, offering them custom window graphics solutions designed to attract more customers. The precise targeting options on LinkedIn ensure that your ads are seen by decision-makers who are most likely to need your services.
Send Out Email to Sell More Window Graphics
Never underestimate the power of a well-crafted email campaign. Sending targeted emails to your customer and prospect lists can significantly boost your window graphics sales. By highlighting the benefits of window graphics and including testimonials or case studies from satisfied clients, you can create a compelling reason for recipients to choose your services. Personalized emails that speak directly to the recipient’s industry or specific needs can further increase the effectiveness of your campaign.
By strategically positioning your window graphics offerings online, leveraging targeted advertising, and utilizing email marketing, you can significantly increase your sales and stand out in a market where competition is high.