How Print Companies Can Start Offering Graphic Installation Services

Print companies are looking for ways to expand their business and increase revenue. One of the most obvious ways of doing that is to increase your marketing and sell more print, but the other way to expand your business is to offer new services that your customers need. Some of the services that print businesses are adding on are things like new print formats such as wide format, promo and apparel, and non-print services such as web design, creative services and in some cases full blown marketing.

But one of the services that is in demand, but hard to deliver on as a single location and without a skilled technician on staff is Graphic Installation & Sign Installation services. By offering graphic installation services your print company will have a distinct advantage over competitors as well as fill a need in the market, which will guarantee you increase revenue.

Here’s how you can start doing it.

 

Hire Graphic Installation & Sign Install Talent

This is a no-brainer and where everyone goes immediately. 

The thinking is like this… “Well, if I want to offer graphic install services then I need to have the capability of printing large format graphics and producing signs. Then I need to find a person who can install the graphics and signage and hire them at a cost that can be profitable to the company. Then I need to sell a lot of install jobs to make it all work.”

And this is great, but it can be a grind and as we all know, hiring talent is difficult.

Going this route makes sense, but will take a while to get started and executed well. Plus you will still be limited to the capability of installation that your installer has. There are many different types of graphics you can install and very few installers can “do it all”. So you may need to restrict what installation you actually offer.

So if you’re feeling frisky, this could be the way to go!

 

Partner With A National Graphic Installation Company

Another way to get into the graphic installation and sign install space is to work with a company that already does this. Partnering with a graphic & sign installation company is the easiest and quickest way to start offering this as a service to grow your print business.

In some cases you won’t even need to print the graphics or produce the signage, because a partner can do that for you. All you need to do is sell to the customer and maintain the relationship.

Print service providers who are really looking to expand will partner with a graphic installation company that has national reach and a fully inclusive set of capabilities so literally every state and every type of installation service can be offered by your business.

There are a number of companies out there that could help you do this, but one thing to be aware of is that many of them end up actually competing with you. Many of these install companies followed the same type of advice we are giving you here, but in reverse, they were an installation company only and to grow they added on print services. And while you can put protections in place, it’s sometimes hard to separate you and the install company if they offer print and it puts you in a vulnerable position.

 

The best option is to work with a graphic & sign installation ONLY partner company.

One that we are sharing who does this is Advantage Innovations.

This company is not a competitor to full service print companies, has nationwide coverage and has fully comprehensive installation capabilities.

In fact, they promote their service as a trade service to print companies like yours.

 

If you asked us, this would be the way to go!

 

Types of Graphic Installation

Honestly we think you know most of the types of graphic installs you could do, but just to cover our bases here, we’re going to list some out…

• Wall graphics
• Hanging banners
• Floor graphics
• Window graphics & applications
• Backlit displays & signs
• Silicone Edge Graphics (SEG) 
• Retail graphics
• Fleet & Vehicle Wraps

 

So if your print company is looking to grow then it may make sense for you to start offering graphic installation services. The opportunity is high, competition is low and there are a number of options for you to get into it. Go make it happen!