How to Sell More Folders February 21, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments Have you ever asked yourself the question “How can I sell more folders?”  If you’re a printer and print custom pocket or presentation folders, it’s likely that you have wondered what you can do to increase folder [...]

Print Company Landing Pages – How They Help Your Marketing January 17, 2023 Posted by: Alyssa Summers Category: Print Marketing , No Comments If you’re reading this, it’s probably because you’ve seen landing pages before or heard of them and know you should incorporate them into your marketing mix. The main purpose of most landing [...]

Booklets vs Catalogs – What’s The Difference? December 21, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments Whether you’re about to create and send out a direct mail campaign, or looking for new print marketing materials to display and share with those that come into your businesses, you’re probably considering printing either [...]

How Printers Can Sell More Wall Graphics & Decals November 23, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments If you’re reading this, it’s likely that you’ve found it hard to sell wall graphics and wall decals. Wall graphics may not be a “hot” product that customers are consistently looking to have [...]

What Are the Most Searched Printing Industry Keywords? October 17, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments When customers search for print companies online, there is a mix of general and product/service specific keywords.The more specific keywords may have lower search volume but higher commercial intent while the general keywords have [...]

Email Drip Campaign Ideas for Print Companies September 26, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments Over 73% of businesses use email as their main source of communication with their customers which is why it’s critical that your print company is part of that number. Email marketing comes up a lot [...]

Social Media Company Pages for Print: The Ultimate Guide August 16, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments Social media can be a powerful tool for print businesses when done correctly. Oftentimes, print companies either feel like they don’t know how to take advantage of social media or question the effectiveness [...]

3 Email Types Printers Should be Sending Out July 29, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments If you’re reading this, it’s likely because you know the importance of email marketing for your print company. Over 95% of people check their email daily which is why email marketing is the most [...]

How To Migrate UA Goals to GA4 Events June 23, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments Google has announced a new version of Analytics, Google Analytics 4, also known as GA4. If you’re new to the digital marketing for print space, you may not even have Google Analytics set up [...]

How To Come Up With Blog Post Ideas for Your Print Website May 12, 2022 Posted by: Alyssa Summers Category: Print Marketing , No Comments How To Come Up With Blog Post Ideas for Your Print Website & Write Them Fast! If you’re reading this, you probably already know you should start writing blog posts [...]