AI for Marketing & Sales in the Print Industry

Artificial intelligence (AI) is making news across every industry, including the print industry. 

However, while AI is being used in some areas of print sales and production, most print companies have yet to fully integrate AI into their sales processes. Many are simply using tools like ChatGPT to write sales emails, but there is a much larger potential in AI for sales. The real revolution lies in the use of agentic systems; automated agents that can transform the way print service providers approach sales. AI has the power to streamline workflows, increase efficiency, and ultimately boost profits. 

Here we’ll dive deeper into how AI can reshape the sales functions of print companies and bring their strategies into the future.

Let’s talk at AI for Print Sales!

 

How Can AI Help Sales Teams at Print Companies?

AI offers a wide array of benefits for print sales teams by increasing efficiency and improving sales outcomes. In practice, AI tools can do much of the heavy lifting in the sales process, allowing salespeople to focus on relationship building and customer retention. These AI-driven systems are designed to handle time-consuming tasks, reduce human error, and increase accuracy. By using AI, print sales teams can expect higher close rates, greater profitability, and more time to focus on strengthening relationships with clients.

AI doesn’t just handle mundane tasks—it offers insights and predictive analytics that can help salespeople make better decisions. As a result, print sales teams can focus on higher-level strategy and relationship management, all while AI works in the background to generate and qualify leads, follow up with prospects, and more. By integrating AI, print companies can do more with less, all while delivering more personalized and effective customer interactions.

 

AI Channels for Print Sales

Print Sales teams have 3 primary channels that they can deploy on now that will have a significant impact on their ability to more efficiently work with prospects & customers. These Agentic Systems are what some sales teams are afraid of, but the truth is that if they are embraced you can control them to do exactly what you need them to do, being more of a partner than a replacement.

AI Channels that Print Sales Teams Use

• • AI for Chat
  • AI Phone Agents
  • AI in Email

AI for Chat at Print Companies

One of the easiest ways to implement AI for sales is by using AI-powered chatbots on a company’s website. These bots can be connected to a knowledge base, FAQ system, or even other AI agents and customer service platforms. As a result, they can more accurately and efficiently assist prospects with a wide variety of inquiries.

A good AI chatbot can engage prospects 24/7, answer basic questions, gather contact information, and even qualify leads before handing them off to human sales representatives. The technology is advanced enough to provide meaningful conversations while freeing up time for the sales team to focus on closing deals. With a wide variety of solutions available at different price points, print companies can easily find a chatbot that suits their specific needs.

AI Phone Agents for Print Sales

AI-powered phone agents have become remarkably advanced, offering realistic voices, minimal latency, and a high-quality user experience. These AI systems can handle both inbound and outbound calls and are especially effective at scheduling meetings, answering common inquiries, and fielding incoming calls much like a secretary or receptionist would.

Additionally, AI phone agents can be integrated with chatbots, allowing conversations to seamlessly transition from web-based chat to voice calls. This ensures that prospects receive the same quality of service no matter how they engage with the company, and it allows sales teams to manage more interactions without becoming overwhelmed.

AI in Email for Print Service Providers

Email remains a crucial communication tool in sales, and AI is bringing new levels of sophistication to email interactions. While basic email automation has been around for a while, today’s AI-driven email agents can engage in more complex conversations. These agents can schedule meetings, respond to inquiries, and even negotiate pricing or send contracts to potential and existing customers.

AI in email allows salespeople to move beyond simple scheduling tasks. Advanced email agents can nurture leads through personalized follow-ups, identify new opportunities based on prior communication, and ensure that customers receive timely responses. This not only boosts efficiency but also improves the customer experience.

 

The Future of AI for Print Sales

While many of the tools we talked about in this article are being used now in many industries, unfortunately the Print Industry is lagging, but we have faith that many will start to adopt & implement these tools. The reality is that there is even more benefit to come from AI in Print Sales and we are listing a couple of those areas below.

AI Avatars

AI avatars and clones are becoming increasingly sophisticated. These digital actors can be used to create videos from scripts, allowing companies to produce high-quality content without needing a live actor to appear on camera. This technology can save time and resources while maintaining a human-like connection with customers.

AI Insights & Predictive Modeling

For print companies with large datasets, AI-driven insights and predictive modeling offer significant opportunities. AI can analyze existing customer behaviors and buying patterns to predict future sales opportunities. This allows sales teams to proactively approach clients with tailored offers, further increasing their chances of closing deals.

 

AI is positioned to revolutionize sales processes within the print industry, offering efficiency, accuracy, and enhanced customer relationships. Print companies that embrace AI in chat, phone, and email channels, as well as predictive insights, will be positioned to stay ahead of the curve and drive growth. Now is the time to adopt these tools and see the transformation in your sales performance.